What is Green Beauty?
Green beauty
It is a lifestyle choice and value system.
These are products that are curated with the health of the consumer and the environment in mind.
“Green” will be the term used to describe these beauty products as it was the original label used to define this category. Today, there are many other branches: organic, eco-friendly, natural, clean, holistic, cruelty-free, vegan and non-toxic.
Not all green beauty terms are defined by law. This gives companies labeling freedom, which can, unfortunately, result in misleading product labels. This use of disinformation is called greenwashing.
If you are interested in green beauty and want to avoid purchasing misleading products, you have to do research and ask questions.
Some key questions to begin with are:
Who are you really purchasing from?
Do their values align with yours?
Are they transparent about manufacturing processes and ingredient labels?
Once you discover how beneficial and effective green beauty products are, you will fall in love. If you're interested but unsure how to start, you're in the right place! Looking to get started? Check out the Switching to Green Beauty Guide.
Where are you on your Green Beauty journey? Leave your comment below!
